Measurement drives efficiency and improvement!
Efficiency & Improvement
Measurement drives efficiency and improvement in any business exchange; especially in advertising. As a marketing director, you need to measure the effectiveness of your organization’s planned or ongoing advertising campaign. Perhaps you need to evaluate awareness of specific promotions. Or your goal may be to generate awareness of your ads and brand across a subset of industry insiders. You may have noticed rivals are beginning to reallocate media dollars and need to understand why.
Objectives of an Advertising Awareness Study:
To improve the return on your advertising dollars spent, trust VoiceCloud to partner with your company. Our proven methods for creating ad awareness surveys can help your business in three key areas:
Competitive Ad Analysis:
Assess how your product or service offerings are perceived as compared to your competition. Identify customer expectations that impact satisfaction such as product quality, price, customer experience or technical support.
What headlines, value propositions, and call-to-actions have the greatest marketing impact in your advertising? Awareness surveys can help uncover your most influential messaging in print ads, direct mailers, and collateral.
Measuring Advertising Effectiveness:
You can use ad awareness measurement to determine which advertisements will cut through the clutter and leave a lasting impression.
With expertise in telephone IVR research methodologies, we are well equipped to design the most effective survey to provide you with insights and information, not just data. Our IVR based interviews engage your audience to garner the most comprehensive information possible.
VoiceCloud specializes in precise questions via IVR, to obtain information from respondents where no prior relationship exists. Our method guides the respondent through the questions and ensures consistency of question delivery to provide the information necessary for accurate analysis.
Our IVR surveys provide in-depth market research to support each and every step of the customer lifecycle – from identifying new potential opportunities, to assessing current customer relationships and developing new marketing strategies.
Contact the Advertising Awareness Survey Leaders:
Whether your company is developing a new product or looking to boost sales and market presence of an existing offering, a telephone IVR based ad survey represents one of the best methodologies to uncover actionable information needed to obtain your goals. Best of all, with a statistically valid sample, your sales and marketing team can rest assured that strategic business decisions are made on sound information rather than anecdotal evidence or skewed data.